We are an ambitious company from Romania/Europe with more than 9 years of experience in developing web-based business solutions.

Passion for technology, attention to details and an
awesome team of dreamers.

We founded Mioritix Media (our web development agency) in 2009 to tackle a significant challenge that companies face currently: how to grow their business using the power of the Internet.

We're injecting the values we respect – collaboration, transparency, excellence, positivity and growth – into our software and re-imagining how organizations can evolve, with simplicity and ease-of-use as center values.

In 2013 we accepted the challenge to create a custom online club management solution that should help World Class Romania to grow, and so UPfit was born. Working closely with the team of World Class Romania, we managed to develop a fitness club management software that replaced other four software used by the company. UPfit simplified the work and streamlined the activity in the 30 World Class clubs.

Today we are happy to continue to develop UPfit, so it is smarter every month.

Our activity is fueled by our core values


We work very close with all our clients. We aim for a very clear communication between us and our customers.


We share the inner workings of our company openly. We take responsibility for our mistakes, and we make everything to correct them.


We strive to be disciplined, we grow good habits, we pay attention to details, we aim for excellence in all our work.


We are enthusiastic, light-hearted, ambitious and very optimistic.

Problem solver

We see a problem as an opportunity to create new and smart solutions.


Work must be fun. We celebrate one another and our achievements.

UPfit is developed in Timisoara, the best city for business in Romania

Timisoara is the largest city in Western Romania, a vibrant and cosmopolitan place known for its exquisite architecture, its penchant for always being the first and, recently, for its fastest growing IT hub in the country.

Over 300.000 people call Timisoara home. Throughout its long and fascinating history, Timisoara has rose to success, becoming one of the most beautiful and entertaining cities in Eastern Europe. For the past century, Timisoara has been know as "little Vienna" thanks to its elegant architecture and strong German cultural influences.
In 2021, Timisoara will become the European Capital of Culture, only the second Romanian city to gain this prestigious title.

Today, Timisoara is one of the fastest growing financial centers in the country, with a keen focus on IT and automotive. In 2016 Forbes magazine named Timisoara the number one city for business in Romania, for the second time in a row and third time throughout its history. Dozens of well-known international companies have subsidiaries in Timisoara, and over 1 billion euro of shared capital has been invested in this city in that past 25 years.

With investors from over 90 countries worldwide, Timisoara has become a magnet not only for prestigious international companies, but for the best IT experts in the country and even in Eastern Europe as well.

Meet the team behind UPfit
the complete gym management software

George Damian | UPfit team

George Damian

Co-Founder & CEO
Alexandru Pintilie | UPfit team

Alexandru Pintilie

Co-Founder & CTO
Denis Slonovschi | UPfit team

Denis Slonovschi

Lead Developer
Mihai Pintilie | UPfit team

Mihai Pintilie

Lead UI developer
Roxana Cioban | UPfit team

Roxana Cioban

Senior Marketing specialist
Alexandra Sandoiu | UPfit team

Alexandra Sandoiu

Senior Marketing specialist
Alexandru Dan | UPfit team

Alexandru Dan

Lead Designer
Adriana Circu | UPfit team

Adriana Circu

Customer success specialist
Daniel Pop | UPfit team

Daniel Pop

Back-end Developer
Florin Gonciulea | UPfit team

Florin Gonciulea

Server & Network Specialist

Ionut Botizan

Senior Back-end Developer


Apply now

Get in touch with us:

Drop in for a coffee or tea:
Bv. Cetatii No 17A, 2nd floor
Timisoara, Romania

Get ready to LOVE your management software

The best way to understand the benefits that UPfit offers is to experience it in action.
We would be happy to provide you a quick tour of the software and to answer your questions about why and how you could start using our fitness management software.

See how UPfit can help your business get organized, grow sales and increase member satisfaction.

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